This Covid-19 message from Levi’s shows empathy, self-awareness, and directness (that’s copywriting in 2020)

Dialogue is the new superpower [1]. Being conversational is in demand—in copywriting and voiceover. It means you talk like a normal person and like you mean it. And it doesn’t have to be lengthy.

Here’s an example from Levi Strauss & Co.:

A NOTE TO OUR COMMUNITY

MARCH 16, 2020

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At Levi Strauss & Co. the health and safety of our employees and the communi…

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