This Covid-19 message from Levi’s shows empathy, self-awareness, and directness (that’s copywriting in 2020)
Dialogue is the new superpower . Being conversational is in demand—in copywriting and voiceover. It means you talk like a normal person and like you mean it. And it doesn’t have to be lengthy.
Here’s an example from Levi Strauss & Co.:
A NOTE TO OUR COMMUNITY
MARCH 16, 2020
At Levi Strauss & Co. the health and safety of our employees and the communi…